 Carling (Coors Brewers)
Carling is the UK's biggest selling beer brand and has enjoyed a long and credible association with live music. Since the AMG partnership was formed in 2003, Carling has been providing music fans with ice-cold beer at AMG venues across the UK.
Carling is the only brand in music that encompasses every aspect of the gig going experience. As well as naming and pouring rights at AMG venues, Carling has developed its own bespoke music events featuring some of the UK's leading talent ranging from the Kaiser Chiefs, Dirty Pretty Things and Razorlight to Graham Coxon and Ian Brown. 2006 saw Carling New Kings, Carling Live 24 and Carling Football Rocks come to AMG venues around the UK. 2007's music programme saw further activity and special events such as Carling Supports, Carling Local and Carling EP focusing on AMG venues across the UK and the music communities surrounding them.
In 2008 Carling will continue to develop exciting music events, building on the 2007 program, at AMG venues with ice-cold beer remaining at the heart of the 'live' experience.
For the latest news and information on Carling's involvement in music go to www.carling.com
 Virgin Mobile
Virgin Mobile is the official communications partner for AMG venues.
Launched in 1999, Virgin Mobile is the UK’s largest mobile virtual network operator and uses T-Mobile's network and now employs over 1,700 staff. With 4 million customers, Virgin Mobile is part of Virgin Media and the group is the first to be able to offer ‘quadruple play’ to customers: mobile and fixed line telephony, broadband internet and television.
Music is at the heart of what Virgin Mobile is about, and it’s what our customers love too. That's why Virgin puts its money where our mouth is and gets involved by supporting a whole host of live music events, from small, intimate gigs and grass roots talent competitions, to the Academy Music Group venues, right up to V Festival.
For more information - www.virginmobile.co.uk
 Xfm
Xfm is THE new music station. Xfm brings the newest sounds from the music scene straight to its listeners and has been instrumental in breaking acts such as the Kaiser Chiefs, The Killers, and Razorlight in the UK. As well as playing the hottest new acts before anyone else, Xfm also features the bands who have influenced and continue to shape today's music scene, with the likes of REM, Radiohead, Oasis and Red Hot Chili Peppers rubbing shoulders with Bloc Party, Muse and Kasabian. Xfm's evening shows offers a more specialist selection with a mix of alternative, dance and hip-hop and a focus on newer and unsigned acts.
Xfm can be heard on 104.9FM in London, in most major cities on DAB digital radio, across the UK on Sky digital, Virgin Media, and Homechoice, and at xfm.co.uk.
Xfm is AMG’s exclusive radio partner and AMG venues are the official venue associates for the station.
For more information on the station and the shows - www.xfm.co.uk
 Arts Council England
Arts Council England is the national development agency for the arts in England. Between 2005 and 2008, we are investing £1.7 billion of public funds from government and National Lottery. This is the bedrock of support for the arts in England.
We believe that the arts have the power to transform lives and communities, and to create opportunities for people throughout the country.
For more information - www.artscouncil.org.uk
 Trident Gum
Trident has revolutionized the chewing gum experience in the UK with a range of gum packed with flavour and new taste sensations.
Trident believes in championing fun and entertainment with 4 mouth watering variants:
- New Trident Sweet Kicks- the heavenly tongue in chic gum that sees the marriage of chocolate, mint and gum in a triangle of loveliness
- New Trident Fresh - the ultimate in cool hydrating mouth pleasure in three tongue moistening flavours
- Trident Soft which is a never ending massage for your mouth
- Trident Splash has a crisp outer shell and a juicy centre which combine to create a delicious two flavour fusion
To discover more about Trident’s pleasure packed chewing gum, visit: www.tridentgum.co.uk
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